Allegra Hicks set up her eponymous luxury lifestyle brand in the 90s, which went on
to be recognised the world
over for its beautiful prints and patterns.
With her design beginnings rooted in interiors - fabrics and rugs
- she soon expanded into fashion, designing her first range of caftans in 1999.
Following high demand for her effortlessly sophisticated clothes, she opened her first store on Chelsea Green. Allegra’s style and elegance has drawn attention the world over and she has been recognized for her achievements as a designer. Allegra has won the prestigious US Elle Decor Best Wallpaper Award
as well as the Elle Decoration UK’s Best Fabric Award.